Established in March 2017, Fine Line Tattoo & Piercing Studio in Durban North was founded through the shared vision of businessmen and body modification enthusiasts Etienne Louw and Wade Latham, together with founding member Dylan van den Berg. Their ambition was to create a studio where exceptional artistry, uncompromising hygiene standards and outstanding customer service would come together in a professional, welcoming environment.

Since its establishment, Fine Line has grown into one of Durban’s most respected tattoo and body modification studios. In 2024, Wade Latham ceased to be a shareholder, marking a new chapter in the studio’s history as Sheldon Shaw became co-owner alongside Etienne Louw. Together, they continue to build on Fine Line’s founding vision, combining artistic expertise, industry experience and a shared commitment to excellence.

Our philosophy remains rooted in the principles on which Fine Line was founded: artistic excellence, professionalism, integrity and respect for every individual who walks through our doors. We believe that tattooing and body modification are deeply personal forms of self-expression, and we are committed to providing an environment where everyone feels comfortable, respected and free from judgement.

We maintain the highest standards of equipment, hygiene and sterilisation procedures, supported by ongoing compliance with Department of Health requirements. Our experienced team combines technical expertise with a genuine passion for their craft, ensuring that every client receives professional guidance, personalised attention and exceptional service.

Beyond traditional tattooing, we offer advanced techniques, including cosmetic permanent makeup and specialised tattooing to conceal scars, birthmarks and stretch marks. Our body modification services include dermal implants, advanced piercings and specialised procedures that distinguish Fine Line as one of a select number of studios in South Africa offering these services.

Our dedication to our craft and our clients has been recognised through being voted Best Tattoo Studio in Durban for three consecutive years; 2024, 2025 and 2026. These awards reflect not only the quality of our work but also the trust and continued support of our clients and the wider community.

We offer complimentary consultations with our artists, allowing clients to explore their ideas, discuss their designs and make informed decisions before beginning their tattoo or body modification journey.

At Fine Line, we don’t simply create tattoos and body modifications. We help people express their individuality through artistry, expertise and a commitment to excellence.